Cristina Cordova A blog on life, technology and startups.1-800-867-5309
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    Using Rapportive: Finding the Email Address of Anyone You Want to Contact

    Using Rapportive: Finding the Email Address of Anyone You Want to Contact

      Rapportive is one of my favorite tools to use for business development, but can be used for any role where you need to reach out to external contacts. Technically, Rapportive is a tool to manage and connect with your email contacts. It’s a free extension you can add on top of Gmail, which will [...]

    Things I Want To Do More of in 2012

    Things I Want To Do More of in 2012

    I’ve always hated the idea of New Year’s Resolutions. It makes me think of all those new folks joining the gym who start off the year strong in 2012, but disappear come February. A lot of these resolutions suffer from Impossible Goals – If you make plans to go to the gym EVERY day – once you [...]

    Solve the "Woman Problem" by Ending Your Stereotypes of Women

    Solve the “Woman Problem” by Ending Your Stereotypes of Women

    What is this? Mad Men? Penelope Trunk wrote another ridiculously egregious article yesterday on VentureBeat about the “Woman Problem” in tech startups. She’s written similar posts on Techcrunch before: Women Don’t Want to Run Tech Startups Because They’d Rather Have Children Why Diversity is Bad for Startups I’ve always wholeheartedly disagreed with her remarks about [...]

    AirBnb: A Lesson in Crisis Management

    AirBnb: A Lesson in Crisis Management

    There is no doubt that the Airbnb vacation rental horror story has been a PR disaster for the company. As I’m sure this isn’t the first time an AirBnb renter has had property stolen or damaged while renting, I am surprised that this was not handled better. While some may be blaming this on the [...]

    A Cultural Thing: Why More Minority Women Aren’t In Tech

    A Cultural Thing: Why More Minority Women Aren’t In Tech

    Reading Vivek Wadhwa’s post on how to encourage more minority women to join the tech industry, I immediately began to think of my own experiences as a minority (Hispanic) female in tech. Thankfully, I don’t have anything but good things to say about being a minority female in tech, but there are a few reasons [...]

    Using Rapportive: Finding the Email Address of Anyone You Want to Contact
    Using Rapportive: Finding the Email Address of Anyone You Want to Contact

      Rapportive is one of my favorite tools to use for business development, but can be used for any role where you need to reach out to external contacts. Technically, Rapportive is a tool to manage and connect with your email contacts. It’s a free extension you can add on top of Gmail, which will [...]

    Things I Want To Do More of in 2012
    Things I Want To Do More of in 2012

    I’ve always hated the idea of New Year’s Resolutions. It makes me think of all those new folks joining the gym who start off the year strong in 2012, but disappear come February. A lot of these resolutions suffer from Impossible Goals – If you make plans to go to the gym EVERY day – once you [...]

    Solve the “Woman Problem” by Ending Your Stereotypes of Women
    Solve the "Woman Problem" by Ending Your Stereotypes of Women

    What is this? Mad Men? Penelope Trunk wrote another ridiculously egregious article yesterday on VentureBeat about the “Woman Problem” in tech startups. She’s written similar posts on Techcrunch before: Women Don’t Want to Run Tech Startups Because They’d Rather Have Children Why Diversity is Bad for Startups I’ve always wholeheartedly disagreed with her remarks about [...]

    AirBnb: A Lesson in Crisis Management
    AirBnb: A Lesson in Crisis Management

    There is no doubt that the Airbnb vacation rental horror story has been a PR disaster for the company. As I’m sure this isn’t the first time an AirBnb renter has had property stolen or damaged while renting, I am surprised that this was not handled better. While some may be blaming this on the [...]

    A Cultural Thing: Why More Minority Women Aren’t In Tech
    A Cultural Thing: Why More Minority Women Aren’t In Tech

    Reading Vivek Wadhwa’s post on how to encourage more minority women to join the tech industry, I immediately began to think of my own experiences as a minority (Hispanic) female in tech. Thankfully, I don’t have anything but good things to say about being a minority female in tech, but there are a few reasons [...]

    Aim Higher: Stop Building Photo Sharing Apps
    Aim Higher: Stop Building Photo Sharing Apps

      The recent launch of Color (and its massive $41M funding round) received quite a bit of backlash from the tech community. I had some harsh commentary for the app as well. When a product rolls out guns blazing with funding, it’s ripe for scrutiny – and plenty of people gave it out. The app [...]

    Twitter Removes “via {client}” Attribution in #newtwitter. Buh-Bye Developers
    Twitter Removes "via {client}" Attribution in #newtwitter. Buh-Bye Developers

    I’m not the only one who has noticed this, but the #newtwitter is not available to everyone yet, so this feature removal hasn’t gone widespread. In #oldtwitter, you once saw what clients users were tweeting from, whether it was Brizzly, Seesmic, Tweetdeck, Hootsuite or many of the other developers who gave much more functionality to [...]

    I have moved on from Google
    I have moved on from Google

    I received my offer to join Google in November 2009. It was my top choice and once I received the offer I stopped interviewing elsewhere. Google offered me a generalist position. It was so generalist that I had absolutely no idea what I would be doing until I started work eight months later. A lot [...]

    Mobile Tech & the Stanford Alumni Association
    Mobile Tech & the Stanford Alumni Association

    Today I went back to Stanford to give a talk to the Stanford Alumni Association’s marketing team. I shared my thoughts on mobile technology and how they can leverage it for the Stanford alumni community. If interested, check it out below! Mobile Technology & Stanford Alumni Association View more presentations from Cristina Cordova.

    FREE is the Name of the Game
    FREE is the Name of the Game

    I recently got a message from someone who read my post on my ethics of privacy on online social networks blog. I thought it was an interesting question especially considering Diaspora, the “privacy aware, open source” social network currently in formation. Here was a portion of the email: “I think that people who place a [...]